Monday, May 21, 2012


If you don't know what Instagram is, you may not be as in sync with the world as you may of thought. (You probably don't really know how you ended up on this blog then either...) Instagram is a popular smartphone app that combines the world's obsession with taking pictures with their other obsession: social media. Following the release and its consequent success (it was purchased by Facebook for 1 billion not too long ago), many nifty websites and products have appeared. I am sure there are a bunch but two that have tickled my fancy are Instagrid (a website that allows you to link your instagram account to your website or what not) and Printstagram (a website that allows you to print your instagram photos in a multitude of ways. If I wasn't on a college kid's budget... I'd probably order a few to use on my dorm wall next year.)

But the thing that really caught my eye was nothing other than the Instagram Socialmatic Camera. Currently in the stages of development, it is a polaroid-like camera but entirely outfitted for Instagram. It allows photos to print on the go while also updating your Instagram account. Also, it is a nifty little square just like the company's logo. It appears that the paper used to print the photos may be sticky-backed or will have that option so that you could stick it on the go or for people like me, just looking to stick some photos to their wall.

Personally, I think that all of the innovative stuff that has come out of Instagram is pretty amazing. I mean printing the photos is one thing, but the camera was awe inspiring.

Conceptualized and designed by Italian designer, Antonio De Rosa, the camera was first seen on the website Indiegogo (which is like Kickstarter, but in a nutshell, it is a money raising platform). De Rosa requested to raise at least $50,000 to get this camera from prototype to a real product. If you donate to the fund, De Rosa promises a steep discount on the final product, which is supposed to sell for around $350. Modeled after the icon, as aforementioned, the camera has two lenses and it has a built in printer and did I mention it has Wi-Fi capabilities so you can update Facebook and Instagram on the go? Well, it really does have all of the bells and whistles.

I am looking forward to seeing where this project goes and if this camera becomes a reality. Is this the future of social media? Will this be the Polaroid of our generation? Time will tell.

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